• By Mark Tucker
  • Posted Tuesday, July 27, 2010

Cooperative Extension Launches the “10% Campaign”

Through the campaign website www.nc10percent.com, consumers and business will pledge to spend 10 percent of their food dollars locally, purchasing products from area farmers and food producers. Campaign participants will receive weekly email reminders to report how much money they spent on local food. The website will show consumers how their dollars spent on local foods grow.

North Carolinians spend about $35 billion a year on food. If each person spent just 10 percent on food locally – roughly $1.05 per day – then approximately $3.5 billion would be available in the state’s economy.

The Center for Environmental Farming Systems (CEFS) and Cooperative Extension are partners in the campaign. Extension, based at N.C. State and N.C. A&T State universities, serves all the state’s 100 counties and the Eastern Band of the Cherokee. CEFS is a partnership of N.C. State, N.C. A&T State and the N.C. Department of Agriculture & Consumer Sciences that provides research, outreach and education on sustainable education and promotes local food economies in North Carolina.

Cooperative Extension’s local foods coordinator will help connect consumers and food producers and support local businesses and organizations who want to spend 10 percent of their food dollars locally. Local food coordinators will personally contact businesses and organizations that register through the website to help them develop a plan for purchasing local products.

In addition, the 10% Campaign website provides a “Find Local Foods” page with links to help consumers find local food and farm products in their own communities. A “Learn More” page includes links to information on a variety of partner organizations, such as Slow Food USA and Eat Smart, Move More NC. There are also links to educational information on topics ranging from how to set up a workplace community-supported agriculture program to how to cook seasonal, local products.

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